These are the world's best...

July 31, 2018

The last decade has seen an explosion of hip, creative florists emerging in an industry that was once quite traditional and conventional.

Flowers now take centre stage not just in interiors, but also larger-than-life installations for parties, the catwalk, art galleries, hotels, and restaurants. They are looser, wilder, more fluid – making it easier to transform your home than ever before.


Miho Kosuda: Clients Include: Marc Jacobs, Alberta Ferretti, Oscar de la Renta. Kosuda’s introduction to the fashion world began with Bill Blass who, beginning in the 1980s, commissioned her to create bouquets for clients, including Princess Diana and Anna Wintour. She prefers to stick to one type of flower and color scheme.

Michael George: Clients Include: Tom Ford, Ferragamo, Victoria Beckham. The late Michael George left his business to wife Lisa, who continues his minimalist signatures. Twirled-stem bouquets of callas are his signature.

Emily Thompson Flowers: Clients include: Chanel, Museum of Modern Art, the White House. With stems, seed pods, rosemary topiaries, ribbons and rocks sourced the Manhattan shop and studio creates striking arrangements that are at times as dark as they are dramatic. Celebrity florist, Emily Thompson also collaborates with artists on things like papier-mâché vessels and canvas totes, and counts New York museums and fashion houses like Chanel as clients.


Amy Merrick:

Ariel Dearie Flowers:

Ariella Chezar Flowers:

IsaIsa Floral:

Nicolette Camille Floral Design:

Putnam & Putnam:

Metaflora (Marissa Competello):

Image via @isaisaflora instagram


Scarlet & Violet: Client: Kate Moss, Vogue editors, Simone Rocha, Christopher Kane. Vic Brotherson is the green-fingered artist who turned Kate Moss’s wedding into a blissful bower of vintage-inspired blooms.Long revered by stylists, this is the capital’s go-to flower shop for British-grown varieties that make Vogue editors beam when another of her inspiring creations enters the office.

That Flower Shop: Clients include: Marques’Almeida. Comparing the life of a florist to that of a farmer, Hattie Fox embraces seasonal changes and most often sources from British growers. Her bouquets are inspired by the wild, which is apparent in their beautifully unkempt shapes and variety of blooms.

McQueens: Clients include: Mulberry, Anya Hindmarch, Vogue, Acne, Harrods, Moet Hennesy, Clarins, Claridges, the Berkeley hotel. Kally Ellis opened McQueens in 1991, and is now one of the most well-respected florists in London that every fashion PR has on speed dial. Stunning displays fill the lobbies of the Connaught, the Berkeley and Claridge’s – but their hand-tied bundles still pack a punch.

Flowerbx: Clients include: Tom Ford and Natalie Massenet. Founded by former Tom Ford PR gurus, Whitney Bromberg Hawkings Flowerbx only deals in single-varietal bunches that are sourced directly from Holland, cutting out the middle man and giving you armfuls of chic, stand-out flowers.

Floral Starkey: Clients include: Gucci, Louis Vuitton, Alexander McQueen, Victoria Beckham, Mac, Balmain, Vivienne Westwood, Jo Malone, H&M. With a client list that includes anyone and everyone on the London fashion scene, Starkey works with flowers as a Renaissance painter would work with oils. She has lent her effusive style to countless campaigns and photo shoots.

Image via @saipua instagram

Bloomsbury Flowers: Clients include Kit Kemp, owner Firmdale Hotels. Firmdale Hotels creative director Kit Kemp calls this her go-to florist in London. ‘Just next door to the Royal Opera House, it’s run by two ex-ballet dancers who have been arranging our hotel floral designs with such finesse for years,’ she says.

Grace & Thorn: Located behind London’s bustling Columbia Road flower market, this thriving boutique has a busy workshop in its basement. Owner Nik Southern creates cool, contemporary bouquets.

Pulbrook & Gould: This smart shop counts members of the Royal family among its illustrious clientele. Displays often combine flowers, foliage and fruits, so expect to see sprigs of cow parsley mixed in with showier blooms.

Rebel Rebel: The team does fab, loose, natural arrangements using seasonal English blooms.

Swallows & Damsons: Founded by fine arts graduate Anna Potter, this Sheffield-based florist creates modern-looking displays.

Wild at Heart London:

Bloom & Wild:

Philippa Craddock:

Image via @bayntunflowers instagram


Tearose: Clients include: Alberta Ferretti, Ferragamo, Fendi. Alessandra Rovati Vitali, the founder of Tearose, calls her designs “Flower Couture,” as every piece is unique and personal.

Paolo Lattuada: Clients include: Jil Sander, Fendi. Paolo Lattuada, along with his creative partner Leonardo Gussoni, is constantly searching for original forms of floral expression — their petite bouquets of fresh roses and redcurrants blur the line between food and flower.

Rattiflora: Clients include: Roberto Cavalli. Founded in 1938, this family business owns a massive headquarters in Como that includes greenhouses and laboratories to service their clients across the fashion, hotel and architecture industries. Their quintessentially Italian designs are strongest in sumptuous events and set designs.

Image via @ariellachezardesign instagram


Jeff Leatham:  Client includes: Four Seasons Hotel George V in Paris, Alexander McQueen, Balenciaga, Swarovski Crystal, Givenchy, Burberry, Tiffany & Co, Samsung. The Kardashians. Legendary Paris-based American florist Jeff Leatham could teach us all a thing or two about flowers: his look and influence has been monumental (people now play with pattern and textures, duplicate arrangements and stick to single hues). (Events Only),

Moulié Fleurs: Clients include: Valentino, Balenciaga. Copious roses greet visitors upon entering Henri Moulié’s prestigious shop on the Place du Palais Bourbon (unless they enter his smaller outpost two doors down, which specializes in orchids).

Debeaulieu: Clients include: Lanvin, Charlotte Chesnais, Yazbukey. Owner Pierre Banchereau’s particular style is consistently unexpected: an elegant mix of typically unfashionable flowers like anthuriums and gypsophila mix with callas and protea.

Odorantes Florist:

Olivier Pitou: 14 rue Saints-Pères Paris 75007 France, +33 1 4927 9749

Merci Christian Tortu Florist:

Fabien Joly:


Eric Buterbaugh: 

The Velvet Garden:

Image via @ericbuterbaugh instagram


Myra Perez My Violet:


George Low Seed Flora: @seedflora

Jardine Botanic:

Tracey Deep Floral Sculptures: @floralsculptures


Mr Cook:



Flowers Vassette:

White Moss:


Rebecca Grace Natural Art Flowers:




Tage Anderson Boutique:


Tulipani Bianchi:





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